Delayed decisions kill progress.
This playbook is for founders who are tired of circling the same questions and want a clear way to move forward.
It offers a clear way to think, decide better, and move forward.
It is a thinking tool to help you save time and deliver real results.

What This Playbook Is For
This playbook will help you make clear decisions about:
What to do with the business itself
Whether the problem, customer, and traction are real before you waste months
How to address cofounder issues and if the right people are in the right roles
How to choose the growth path that actually leads to revenue, and when to raise
How the founder must evolve as the business grows
How This Playbook Is Different
Each chapter is built around a single decision founders regularly face.
Brief chapters
Clear framing of the problem areas
Decision checks at the end of each chapter to help you take action
You don’t need to read it front to back. Start with the decision that’s already weighing on you.
It will help you stop delaying tough decisions and move from thinking to action.
Who it’s For / Who it’s Not
This is for you if you:
This is not for you if you want:
What You’ll Get
By the end of this playbook, you'll have:
One clear decision to make now
A way to evaluate future decisions faster
More clarity and direction on your next step
A plan you can act on this week that increases your chances of success
The playbook is designed to be practical. You don’t have time to waste.
Price
$25
Instant download. Read at your own pace.
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Want to Talk It Through?
Some decisions benefit from a second perspective.
If you purchase the playbook, you’ll receive a 10% discount on my 1:1 coaching call (if you need it) to help you take action.
Details will be sent to your email after purchase.
Better decisions don’t guarantee success
But poor and delayed decisions almost guarantee regret.